Use their numbers from discovery — show them the math live
Management fee$550/mo
+
Google Ads spend$500/mo
=
Total investment$1,050/mo
$60
10
New revenue/fortnight
$600
New revenue/month
$1,200
Break even
0.9mo
✓ Pays for itself in the first fortnight
Annual ROI ratio
1.1x
$14,400 / yr vs $12,600 cost
Say this:"So the total investment is $1,050 a month — that's our $550 fee plus $500 in Google Ads spend. If we get you 10 new regular clients at $60 a fortnight, that's $600 every two weeks in new recurring income. You cover the entire investment in 0.9 month."
Call Script
5 stages · ~10 minutes total
Goal
Warm them up, confirm intent, set the agenda
"Hey [Name], it's Langi calling from Lawn Leads — how are you going mate?"
"So you filled out a form saying you're interested in getting more jobs booked into your calendar — is that still something you're looking at?"
"Perfect. I've only got about 10 minutes but I want to ask you a couple of quick questions first to make sure what we do is actually a good fit for you — is that alright?"
Tip: Set a 10-minute time boundary upfront — it lowers their guard immediately.
Objection Cards
Tap to flip — see the exact response
Log This Call
Takes 30 seconds — feeds into the weekly scorecard